Looking Terrific: The story of El Jay

Published in conjunction with the 2010 exhibition, Looking Terrific: The story of El Jay is about the iconic New Zealand fashion label House of El Jay. Created and headed by Gus Fisher, the label was sold in New Zealand department stores and fashion boutiques for more than 50 years. Gus Fisher was the New Zealand licensee for Christian Dior, which gave him the exclusive rights to manufacture and sell Christian Dior originals and Christian Dior prêt-à-porter in the New Zealand market. 

The New Zealand Fashion Museum is for anyone with a love of fashion, heritage, innovation and creativity. With no fixed abode other than this online address, it is a museum dedicated to the curation of New Zealand’s rich fashion past, making it relevant for the present and future. Established in 2010 as a Charitable Trust, it records and shares the stories of the people, objects and photographs that have contributed to the development of New Zealand's unique fashion identity, making them visible and accessible to a broad audience through pop-up exhibitions, publications and our online museum. The Fashion Museum undertakes its own research and also draws together the collective knowledge held in our public institutions and by many individuals all around the country who are invited to contribute. Read more


T: +64 9 625 4827
E: doris@fashionmuseum.org.nz