Elle and the Youthquake: The changing face of fashion

When Beatlemania swept through New Zealand in June 1964 in an epidemic of hysteria, it shocked the parental generation and put them on notice that the future would be coloured by the young. Fifty years later, the New Zealand Fashion Museum explores that history through the story of 1960s fashion designer Wendy Hall (née Ganley) and her Elle label and boutique. Written by Doris de Pont and Kelly Dix, the reader is illustrated with photos and newspaper articles from the period. It provides valuable insight into that era and scopes the current fashion climate for emerging talent.

The New Zealand Fashion Museum is for anyone with a love of fashion, heritage, innovation and creativity. With no fixed abode other than this online address, it is a museum dedicated to the curation of New Zealand’s rich fashion past, making it relevant for the present and future. Established in 2010 as a Charitable Trust, it records and shares the stories of the people, objects and photographs that have contributed to the development of New Zealand's unique fashion identity, making them visible and accessible to a broad audience through pop-up exhibitions, publications and our online museum. The Fashion Museum undertakes its own research and also draws together the collective knowledge held in our public institutions and by many individuals all around the country who are invited to contribute. Read more


T: +64 9 625 4827
E: doris@fashionmuseum.org.nz