Running the Show: Entrepreneurial women in fashion

The story of fashion is predominantly a female one, a narrative supported by numbers which show that in the 1950s the NZ clothing industry employed about 37,000 people with women outnumbering men three to one. While there is a general perception that women had an ancillary rather than a leading role in society prior to the women’s liberation movement of the late 1960s and early 1970s, the story of fashion in Auckland city debunks that myth. In the record of this history you can see that many women have taken a strong and often unconventional role in establishing and running their business while their husbands supported them.

Join us on a walking tour of some of the sites that trace their stories.

Saturday 3rd October, 11am-12.30 pm 

The New Zealand Fashion Museum is for anyone with a love of fashion, heritage, innovation and creativity. With no fixed abode other than this online address, it is a museum dedicated to the curation of New Zealand’s rich fashion past, making it relevant for the present and future. Established in 2010 as a Charitable Trust, it records and shares the stories of the people, objects and photographs that have contributed to the development of New Zealand's unique fashion identity, making them visible and accessible to a broad audience through pop-up exhibitions, publications and our online museum. The Fashion Museum undertakes its own research and also draws together the collective knowledge held in our public institutions and by many individuals all around the country who are invited to contribute. Read more


T: +64 9 625 4827